Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Hello
I’m Simone Ireland

Hello
I’m Simone Ireland

I specialize in Digital Design, Product Design & UX Design, with 10+ years of experience in crafting unique and immersive digital experiences, designing and maintaining design systems, improving workflows and leading end-to-end design. I have an excellent understanding of UX design principles and methodologies, including user research, wireframing, prototyping, and usability testing. I have worked with well known brands such as Ralph Lauren and Stella McCartney.

Great design should be seamless, innovative and inspiring, leaving a lasting impression.

Services
Services

Digital Design
UX/UI Design Graphic Design
Art Direction
Brand Strategy